How to Leverage Social Selling to Break into MedTech Sales

Introduction

MedTech industry is booming, and competition is fierce.

Social selling is a great way to grow your network and get new business!

Social selling is a great way to grow your network and get new business! Social selling helps you build relationships with people in your industry, find out what they're interested in, and make connections between them.

This can be done in many ways--for example:

• You might share an article from one of your favorite blogs or news sites on LinkedIn or Twitter.
• You could comment on an article someone else shared with their followers on Facebook.
• Or even write a blog post about something interesting that happened at work recently that relates to the industry (and include links back).

What do you care about?

The best way to answer this question is by asking yourself, "What am I passionate about?" You may be thinking, "Well, isn't that obvious? Sales! And making money. And being successful." But think more deeply about what drives your desire for success in sales: Is it because of the prestige? The money? Or even the thrill of outsmarting other people? If we were talking about any other industry or career path, these could all be valid reasons for wanting to succeed at work--but when it comes down to it, if those things aren't important enough on their own merits (and they probably aren't), they won't bring long-term happiness either.

Instead of looking externally at what others want us to do with our lives as a formality or obligation (like our parents), try looking internally instead. What do YOU care about? What are YOUR goals and aspirations outside of getting promoted within MedTech sales?

Build your brand on LinkedIn.

• Create a profile that is consistent with your brand. Don't be afraid to show who you are and what makes you unique!
• Make sure all of your social media profiles are up-to-date, especially LinkedIn. The best way to do this is by using Hootsuite or another social media management tool that allows users access from one dashboard (for example, Buffer).
• Use LinkedIn as an opportunity to build relationships by sharing content from others in the industry, commenting on articles and posts from others (and asking questions), and reaching out directly through messages on LinkedIn--the possibilities are endless!

Join relevant sales groups and use them to build relationships.

• Join relevant sales groups. You can find these on Facebook and LinkedIn or in your local area. Once you've joined a group, be sure to engage with the other members--answer questions and offer advice when appropriate. Don't spam them with offers of your product or service; instead, focus on building relationships with people who might need what you have to offer at some point in the future (or even right now).
• Be friendly! Be bold and introduce yourself--you never know which connections could lead to business opportunities down the road! If someone posts something that interests you, ask about it in person by commenting on their post or email them through LinkedIn's messaging feature (if applicable).

What should I post? Curate and connect the thought-leader content.

The content you curate is what will set you apart. It's an opportunity to showcase your knowledge and expertise and build relationships with thought leaders in the industry.

As a salesperson, putting yourself out there and building your brand through social channels like LinkedIn, Twitter, and Instagram is essential. Curation allows you to share what others are saying about trends in healthcare technology--and how those trends affect the lives of patients in need of new medical devices or services.

Curation can also help identify new opportunities for business growth by connecting people who want to collaborate on projects or share knowledge about emerging trends in healthcare technology (or other industries).

Create a killer cold email template, and use it consistently with every connection.

The first step to creating a killer cold email template is to ensure it's relevant to the recipient.

For example, suppose you're contacting an account manager at Medtronic who works in their pacemaker division. In that case, your email should focus on how your solution can help them grow their business with new patients or increase revenue by reducing costs. On the other hand, if you're contacting an executive at Boston Scientific who focuses on spinal implants and has no interest in hearing about anything else (like endoscopes), then it may be best not to mention those topics!

Next up: make sure your template doesn't go on forever--and don't forget punctuation! Long sentences are complex for readers' eyes and brains alike; they also tend toward the passive voice, making it even harder for humans to process quickly or easily understand what's being said.* *I suggest keeping all emails under two paragraphs unless essential (e-commerce sites like Amazon allow longer ones because they sell multiple products per transaction). Try breaking down complicated ideas into smaller chunks so readers don't get overwhelmed by too much information at once - this will keep them engaged throughout their journey through each sentence rather than losing interest halfway through due to its lengthiness.

Be the go-to person for expertise in your industry.

Social selling is all about building relationships, and the best salespeople are experts in their industry.

As a med-tech salesperson, you can become the go-to person for expertise in your field. You can be the person people trust when they need help with their medical equipment or software needs; you can deliver on time and budget every time, and you'll always be there when they need help with something new (or even just some friendly advice).

Start by identifying hiring managers, then do everything you can to help them find what they need until they're happy with their purchase decision.

• Find out who the hiring manager is.
• Ask for a referral from someone who already knows them.
• Ask for an introduction from someone who already knows them.
• Email them directly to introduce yourself, as this is often the best way to get in touch with hiring managers as they are often busy and have many people reaching out to them every day with offers or information about jobs or companies that may be of interest (especially if you're not local).

Ask for referrals and testimonials regularly, then follow up on them immediately.

It would help if you were asking for referrals and testimonials regularly. You should also follow up on all of them immediately.

There are two main reasons why you want to ask for referrals and testimonials:

• It's an excellent way to get more business from existing clients who know you well enough to recommend you with confidence.
• It's an excellent way of building your brand as an expert in your field! When someone else sees that other people have recommended or endorsed you, they're more likely to trust what they hear about you, too!

Conclusion

Social selling is a great way to grow your network and get new business! You can do it by building your brand on LinkedIn, joining relevant sales groups and using them to build relationships, curating thought-leader content from other experts in your industry and sharing it with potential clients--and much more if you want help getting started with social selling but need to know where or how we'd love for you to reach out!