Why MedTech Struggles in the Post-Trust Era

We're living through one of the lowest eras of public trust in modern history—across governments, businesses, media, and even health care.

According to the 2024 Edelman Trust Barometer, global trust in institutions has dropped to a 23-year low. Only 50% of respondents trust governments, 59% trust businesses, and 54% trust NGOs—down across the board. (Medium)
In the United States, trust in the federal government sits at a paltry 22%, as of May 2024. Since the late 1950s, when trust levels were around ~70%, we've seen a precipitous decline. (Pew Research Center)
This isn’t just political. The trust crisis is global—and growing. As people lose faith in institutions, they increasingly only trust voices they know—their doctors, clinicians, and peer educators.

In this trust-starved environment, MedTech brands can no longer rely on ads or slogans to drive adoption.

Products are stuck—stalled not because of features, but because of lacking credibility.
The solution? Stop broadcasting. Start activating trusted clinical creators who carry real-world trust into every interaction.

That’s what MedTech Sundays does. We turn clinicians into brand advocates—transforming their credibility into your commercial growth.